What is


We're a team of beauty experts whose collective goal is to deliver technologically groundbreaking products that make your life easier with never-before-seen application techniques. We redefine the industry with cruelty-free formulas that give you maximum look with minimum effort.

Things We Love:

Lips That Last

Finish your look with bold, luscious color that lasts for hours

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Liquid Blading Lips.

Hottest Lips Ever

MATTE + wette

Now lips go both ways

one gloss, two ways to finish: go matte or go glossy.

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